Do charismatic leaders just make us feel better or do they really make us perform better?
Charismatic leaders bring out our best and make us do better work.
If you’re a leader, or aspire to be one, charisma matters. It gives you a competitive advantage in attracting and retaining the very best talent. It makes people want to work with you, your team, and your company. Research shows that those following charismatic leaders perform better, experience their work as more meaningful, and have more trust in their leaders than those following effective but noncharismatic leaders.
As Wharton School business professor Robert House notes, charismatic leaders “cause followers to become highly committed to the leader’s mission, to make significant personal sacrifices, and to perform above and beyond the call of duty.”
Charisma is important in doctors too; you’re more likely to follow through on your treatment with a doctor who has charm:
Charismatic physicians are better liked by patients and are in greater demand, and their patients are more likely to adhere to the medical treatments they prescribe.
Want to be more charismatic? Check this out.
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