Is anything on Twitter worth paying attention to?

 

Via Harvard Business Review:

Just how valuable are these proliferating 140-character messages?

To find out, three researchers set up a website and asked 1,443 users to rate the quality of 43,738 tweets. They then ranked a subset (4,220) in eight categories.* Their most striking finding: Only 36% of tweets were “worth reading”—a lower number than you might expect, since Twitter users choose whom to follow.

Join 25K+ readers. Get a free weekly update via email here.

Related posts:

5 things you didn’t know about Twitter

What does your choice of social networking site say about you?

What do most people on Twitter tweet about?


Tags:
Posted In:
Post Details