Should you shop when you’re happy or when you’re sad?

Happy. Consumers make quicker and more consistent judments when they’re feeling good.

Via Science Daily

Consumers who are in a positive mood make quicker and more consistent judgments than unhappy people, according to a new study in the Journal of Consumer Research.


Not only did people in the positive condition respond more quickly to adjectives, but they also responded more consistently. For example if they responded that they liked an object, they were less likely to respond later that they disliked it.

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