Behavioral economist Dan Ariely’s advice on picking holiday gifts:

.

Dan Ariely, author of the excellent Predictably Irrational: The Hidden Forces That Shape Our Decisions, applies his research in behavioral economics to holiday gift giving and says this:

In summary, I think that the best gifts circumvent guilt in two key ways: by eliminating the guilt that accompanies extravagant purchases, and by reducing the guilt that comes from coupling payment with consumption. The best advice on gift-giving, therefore, is to get something that someone really wants but would feel guilty buying otherwise.

Join over 165,000 readers. Get a free weekly update via email here.

Related posts:

5 easy, scientifically proven tips to make your holiday shopping easier

What’s the best way to pick a gift for someone?

What fosters more trust: gifts or words?

Share

Subscribe to the newsletter