Do we pick leaders based on their voice?

Seems like it. “Research that looked at US presidential candidates between 1960 and 2000 found that in all eight elections, the candidate with the lower voice had won the popular vote.”

Via Eurekalert:

A team from the Department of Psychology, Neuroscience and Behavior found that study subjects were more inclined to vote for men with lower-pitched voices, suggesting that perceptions developed long ago may be still be influencing the way we choose leaders.

And:

To test voice-related perceptions, the researchers manipulated archival recordings of US presidents, creating lower- and higher-pitched versions of each voice… Though the motivations were different, in all cases they preferred candidates with lower-pitched voices.

Join over 190,000 readers. Get a free weekly update via email here.

Related posts:

How To Stop Being Lazy And Get More Done – 5 Expert Tips

How To Get People To Like You: 7 Ways From An FBI Behavior Expert

New Harvard Research Reveals A Fun Way To Be More Successful


Tags:
Post Details