Do we pick leaders based on their voice?
Seems like it. “Research that looked at US presidential candidates between 1960 and 2000 found that in all eight elections, the candidate with the lower voice had won the popular vote.”
A team from the Department of Psychology, Neuroscience and Behavior found that study subjects were more inclined to vote for men with lower-pitched voices, suggesting that perceptions developed long ago may be still be influencing the way we choose leaders.
To test voice-related perceptions, the researchers manipulated archival recordings of US presidents, creating lower- and higher-pitched versions of each voice… Though the motivations were different, in all cases they preferred candidates with lower-pitched voices.
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