How To Quickly And Easily Reduce Anxiety

We focused on a particular scent — vanilla — that prior olfactory research has tied to reductions in anxiety. In a medical study of patients undergoing a tense procedure for cancer diagnosis, a vanilla scent mixed into humidified air lessened anxiety up to 63% compared to patients who were administered humidified air alone (Redd et al. 2005). The retail domain has noticed vanilla’s beneficial effects too, with stores such as Sony Style diffusing a blend of vanilla and orange notes into the air so as to put shoppers at ease when contemplating complex technology products (Vlahos 2007).

And:

We chose the scent of vanilla because it seems particularly important for stress reduction. Vanilla’s calming effects have been recognized for centuries (Bythrow 2005; Rain 2004)infants gazed longer and emitted fewer distress vocalizations (showing more approach and less avoidant behavior) toward a vanilla scented toy than an unscented toy (Mennella and Beauchamp 2002).

Source: “STEREOTYPE THREAT IN THE MARKETPLACE: CONCERNS ABOUT BEING STEREOTYPED HEIGHTEN CONSUMER ANXIETY AND LOWER PURCHASE INTENTIONS” from Journal of Consumer Research

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