Do new treatments for illnesses make us more careless about our health?

We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical exercise. By learning the existence of a new drug treatment via DTCA, rational consumers may become careless about maintaining healthy lifestyles. Using the National Health Insurance Survey (NHIS) and MSA-level DTCA data, we find that the DTCA related to four chronic conditions — diabetes, high cholesterol, over weight, and hypertension — reduce the likelihood of engaging in moderate exercise. This suggests the possibility that DTCA does not only affect pharmaceutical demand in the short-run, but also have long-run impacts on people’s health by affecting their daily routines.

Source: “Drug Advertising and Health Habit” from NBER Working Paper No. 11770, Issued in November 2005

If you want to read a great true story about the dark side of medicine, I recommend this book.

Related posts:

Does medical treatment cause moral hazard?

Does insurance make bad things less likely to happen?

Does Health Insurance Make You Fat?

Do Health Insurers Consider Domestic Abuse a Pre-Existing Condition?

Are uninsured ER patients more likely to die?

Could a single sneeze make you change your mind about health care?

You should follow me on Twitter here. You can also subscribe to the blog’s feed or follow on Facebook. If you want to help support the blog, please do your Amazon shopping via this link. Here are the site’s most popular posts of all time.


Tags:
Posted In:
Post Details