What percentage of sex shop patrons are women?

Although the proportion of women who patronize sexually oriented book-video-novelty stores appears to be growing, little is known about the phenomenon generally or about male-female differences. In the only studies of “female patrons of porn,” both Hefley (2007) and Berkowitz (2006) report that half of the customers that they observed entering two stores were women. Compared to men, women were less likely to enter alone. To further investigate this phenomenon, we observed customers entering 33 stores for 162 hours over a two-year period. Whereas the observations of Hefley (2007) and Berkowitz (2006) were limited to a few of the busiest hours, our observations span all seven weekdays and all hours. Seventeen percent of the patrons who entered the stores were women. This proportion varied over time and across the 33 stores. Women prefer to shop on weekend evenings in stores that provide visible security.

Source: “Female Patrons of Porn” from Deviant Behavior, Volume 31, Issue 2 February 2010 , pages 208 – 223

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