This is why it’s so damn hard to bribe a cokehead:

New measurements of brain activity in individuals addicted to cocaine confirm that addicted individuals have compromised sensitivity to monetary rewards.

“This altered sensitivity to reward may help explain why some drug-addicted individuals are unable to modify their drug-taking behavior, even in the face of well-understood negative consequences and/or positive incentives for behavioral change,” said Rita Goldstein, who runs the neuropsychoimaging lab at the U.S. Department of Energy’s Brookhaven National Laboratory where the work was done. Muhammad A. Parvaz, a Stony Brook University graduate student working with Goldstein, presented the findings at the Society for Neuroscience annual meeting in San Diego on November 7, 2007.


Interesting implications for economics. May explain why the financials of Hollywood seem to defy logic.

If you want to help support the blog, please do your Amazon shopping via this link.

Related posts:

Does everything with caffeine taste good?

Do people who smoke marijuana have more sex partners?

Does marijuana make men and women more or less sexual?

Drink too much? Smoke too much? Wanna clean up your act? Have a daughter, not a son.

What Drugs Are Our Astronauts On?

How many people are on drugs while at work?

You know why the crime rate is down? Drugs.

You should follow me on Twitter here. You can also subscribe to the blog’s feed or follow on Facebook. Here are the site’s most popular posts of all time.

Posted In:
Post Details