NYC’s “Drinking Fat” anti-soda campaign (Video):

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After failing to push through a tax on soda, Gov. David Paterson decided to switch to a hearts-and-minds campaign to win New Yorkers back from demon cola. Offering nauseating photos of pourable fat to morning commuters on the subway—developing those ads cost $277,000 and took three years—was just the first step. Now there’s equally grotesque video (it’s SWF but not safe for lunchtime):

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