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Film producer Peter Katz doesn’t just want his horror movies to scare you. He wants to pinpoint how frightened you are down to an exact moment in a scene.
To do that, he recently teamed up with researchers and used MRI scans of brain function to determine the degree of fright caused by certain scenes from his latest horror flick, “Pop Skull.”
For the experiment, researchers at functional MRI research facility Mindsign Neuromarketing, based in San Diego, California, scanned the brain activity of a subject while she watched two scenes of his movie. Analyzing the data from the scan, they were able to pinpoint the exact moments when her brain was lit up with fear.
“I wanted to understand how we can make a horror film quantifiable,” Katz told CNN, explaining the inspiration behind the experiment. “On the timing, I wanted to see just how precise we can get.”
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