You don't want what you think you want:
A McDonald's executive, participating in the always-fascinating IamA series on Reddit, writes:
Our customers want mediocre food cheap. Every time we release a higher priced but higher quality product, the people who said they would pay for it... never do.
You say you want more fruits, salads, organic, all natural, etc. well then start buying that stuff and stop buying double cheeseburgers. Our best selling stuff is always whatever we can make taste good, at rock bottom prices.
We've actually learned not to listen to our customers when it comes to a lot of things. Health nuts won't come into McDonald's to eat even when we give them what they want.
From Ben Casnocha's blog (http://ben.casnocha.com/.) Full story at: http://ben.casnocha.com/2009/10/your-customers-lie-to-you.html
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