What do you buy when you buy a lottery ticket?
Hint: you don't buy a future of money.
People who win the lottery are almost always unhappy in the long run, and most of them continue to buy lottery tickets.
It's not the destination, it's the journey. Same thing with first dates, blog posts, opening presents and answering a phone call from a stranger.
The thrill of possibility, the chance for recognition, the chemical high of anticipation. That's what people pay for.
--
You should follow me on Twitter here or subscribe to this blog's feed. If you're a regular reader please support the blog by doing your book and movie shopping at the store. You'll find all my recommendations there. Here are the site's most popular posts of all time.
