Welcome to Barking Up The Wrong Tree

Hi. I’m Eric, the guy behind the blog.

This site brings you science-based answers and expert insight on how to be awesome at life.

It’s been featured in the New York Times, the Wall Street Journal, Wired Magazine and Time Magazine.

The story behind the URL name is here. You can email me here.

You can check out my book, which debuted at #2 on the Wall Street Journal bestseller list, here:

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