In his book The Presentation Secrets of Steve Jobs Carmine Gallo lays out 18 steps you can follow to give talks like the founder of Apple:
- “Plan in analog.” – Don’t get stuck in PowerPoint from the start. Play with ideas loosely on whiteboards or index cards.
- “Answer the one question that matters most.” And that question is “Why should I care?”
- “Develop a messianic sense of purpose.” Where is your passion for this subject coming from? Convey that.
- “Create Twitter-like headlines.” – Be to the point in your copy. People don’t want to read, they want to hear a story.
- “Draw a road map.” – Use a three act structure so your audience feels the presentation is organized, with a beginning, middle and end.
- “Introduce the antagonist.” – What’s the problem that needs to be solved or the enemy to be overcome?
- “Reveal the conquering hero.” – What’s the solution to the problem? What’s the new angle or development that will lead to victory?
- “Channel their inner Zen.” – Keep everything simple, to the point and minimalist.
- “Dress up your numbers.” – Present stats in a context that is relevant to your audience.
- “Use ‘amazingly zippy’ words.” – Review your copy closely, and edit, edit, edit.
- “Share the stage.” – It’s not a one-man show. Rotate in other presenters if possible.
- “Stage your presentation with props.” – Add life and break up stretches of talk by giving demos.
- “Reveal a Holy Shit moment.” – There’s always a surprise at the end — a scripted one.
- “Master stage presence.” – Manage your body language and delivery. Match them to what your presentation requires.
- “Make it look effortless.” – Rehearse, rehearse, rehearse.
- “Wear the appropriate costume.” – “Dress like the leader you want to become.”
- “Toss the script.” – Once you’ve rehearsed it all, make it relaxed and natural.
- “Have fun.” – Even if things go sideways, roll with it.
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