100% of women tested experienced elevated testosterone levels after hearing the roar of Ferraris and Lamborghinis.
What about cars with weaker engines? They caused women’s testosterone levels to drop.
Motor Trend magazine described a Maserati as inspiring “visceral, carnal automotive lust.” One UK study suggests this description is literally quite accurate. Researchers assessed the levels of arousal in a group of women, measuring the amount of testosterone present in their saliva. First, they tested the women’s saliva. Then they tested it again, after the women had listened to the women had listened to the sound of Italian sports cars such as Ferrari, Lamborghini, and Maserati. The result? One hundred percent of the women demonstrated a significant jump in testosterone levels after listening to the growl of Italian sports car engines. But it’s not just any car engine that turns women on. When the women listened to a comparatively weak engine, their testosterone levels plummeted below normal. Smaller engines, it seems, trigger less lust.
Other research has shown online dating profiles with men in front of fancy cars are rated more highly by women.
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