Men who identify with superheroes are physically stronger after seeing images of them.
Via Pacific Standard:
What’s more, those who identified with a particular superhero, and saw the muscular version of the character, exhibited greater strength on the hand-grip test than their fellow devotees who either (a) viewed the non-muscular image, or (b) viewed the muscular image of the alternate hero. Seeing the figure they identify with as strapping inspired them to their own feat of strength.
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