Fruit people are very different from vegetable people. Vegetable people drink more wine, use more spice, and spend more time experimenting in the kitchen. Fruit people eat more candy and desserts, cook more familiar meals, and entertain fewer guests.
By knowing the different cooking habits and food preferences of these two groups, a dietitian or health professional can better tailor healthier eating recommendations. “You can show them, for example, how fruits are healthy replacements for desserts or candy, and how fruits can offer an easy way to complement a meal without requiring much time or talent,” Wansink said in an interview.
Conversely, a person with a predilection for spicy foods and entertaining could be encouraged to try different spices with vegetables rather than meats and impress dinner guests with the right choice of wine.
“For health professionals and educators, the importance of targeting different messages to differently predisposed target markets can mean the difference between a cost-effective program and a wasted effort,” Wansink concluded.
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