Here’s How Persuasive You Are When You Swear

Very:

This experiment examined the effects of judicious swearing on persuasion in a pro-attitudinal speech. Participants listened to one of three versions of a speech about lowering tuition that manipulated where the word “damn” appeared (beginning, end, or nowhere). The results showed that obscenity at the beginning or end of the speech significantly increased the persuasiveness of the speech and the perceived intensity of the speaker. Obscenity had no effect on speaker credibility.

Source: “Indecent influence: The positive effects of obscenity on persuasion” from Social Influence, Volume 1, Issue 2 June 2006 , pages 138 – 146

Join over 100,000 readers. Get a free weekly update via email here.

Related posts:

How To Stop Being Lazy And Get More Done – 5 Expert Tips

6 Things The Most Productive People Do Every Day

Here’s The Schedule Very Successful People Follow Every Day


Tags:
Post Details