- Red conveys energy, passion. Wear red to wake up an audience.
- Black shows you’re serious and that you won’t take no for an answer.
- White exudes honesty and innocence, which is why defendants often choose it in the courtroom.
- Blue emits trust. The darker the shade, the deeper the level of trust it elicits.
- Gray is a good neutral, the quintessential color of business.
- Orange and yellow are not recommended. Because they are the first to attract the human eye, they are also the first to tire it.
Source: Valdez and A. Mehrabian, “Effects of Color on Emotions,” Journal of Experimental Psychology: General 123, no. 4 (1994): 394– 409; T. W. Whitfield and T. J. Wiltshire, “Color Psychology: A Critical Review,” Genetic, Social, and General Psychology Monographs 116, no. 4 (1990): 385– 411.
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