Is this why sex sells?

When men think about mating they are more inclined to spend money on luxury goods.

Via Thaindian News:

Researchers have found that thinking about mating can significantly influence people’s decisions about spending and giving.

A study led by Vladas Griskevicius from Arizona State University in Tempe and Josh Tybur from the University of New Mexico in Albuquerque invited college students to the lab in small groups. Each was randomly assigned to one of two conditions: “mating” or “non-mating”.

The findings revealed that men in the mating condition said they would spend much more money on luxuries than men in the non-mating condition.

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