Do young women prefer nice guys or bad boys?

Bad boys win:

Proponents of the nice guy stereotype argue that women often say they wish to date kind, sensitive men, but, in reality, still choose to date macho men over nice guys, especially if the macho men are more physically attractive. We investigated the relationship between men’s agreeableness, physical attractiveness, and their dating success across different relationship contexts. One hundred and ninety-one male college students completed a computerized questionnaire to assess their levels of agreeableness and aspects of their dating history. Twenty college-aged women rated the men’s photographs for attractiveness. Results supported the nice guy stereotype. Lower levels of agreeableness predicted more less-committed, casual, sexual relationships.

Source: “Niceness and Dating Success: A Further Test of the Nice Guy Stereotype” from Sex Roles, Volume 55, Numbers 3-4, 209-224

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