Get More Great Stuff!

Join over 120,000 subscribers! Get a free weekly update with exclusive content.
No spam, ever. Enter your email here:

Is weight loss as easy as changing the order of items on a menu?

“Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years” (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different foods on a restaurant menu. Items placed at the beginning or the end of the list of their category options were up to twice as popular as when they were placed in the center of the list. Given this effect, placing healthier menu items at the top or bottom of item lists and less healthy ones in their center (e.g., sugared drinks vs. calorie-free drinks) should result in some increase in favor of healthier food choices.

Source: “Nudge to nobesity II: Menu positions influence food orders” from Judgment and Decision Making.

Join 25K+ readers. Get a free weekly update via email here.

Related posts:

What’s more effective than exercise in losing weight and is much easier?

How to trick yourself into eating less food and spending less money

Are fat people jolly?

About Eric Barker