Can having a babyface hurt you?

.

Recent research has documented that competent-looking political candidates do better in U.S. elections and that babyfaced individuals are generally perceived to be less competent than maturefaced individuals. Taken together, this suggests that babyfaced political candidates are perceived as less competent and therefore fare worse in elections. We test this hypothesis, making use ofphotograph-based judgments by 2,772 respondents of the facial appearance of 1,785 Finnish political candidates. Our results confirm that babyfacedness is negatively related to inferred competence in politics. Despite this, babyfacedness is either unrelated or positively related to electoral success, depending on the sample of candidates.

Source: “Faces of Politicians: Babyfacedness Predicts Inferred Competence but Not Electoral Success” from Journal of Experimental Social Psychology, Vol. 45, No. 5, pp. 1132-1135, 2009 

Want to learn more? Follow me on FacebookTwitter or RSS.  

Digests of posts:

Things you didn’t know about sex

How to quickly and easily improve your life

Things you didn’t know about sports

Things you didn’t know about happiness

Things you didn’t know about lies, liars and detecting lies

Things you didn’t know about negotiation, persuasion and influence

Things you didn’t know about marriage and relationships

Share

Subscribe to the newsletter