Research has shown that with some nonhuman primates, red is associated with greater sexual attractiveness of females. Five female confederates in their early 20s posed as hitchhikers wearing T-shirts of different colors (black, white, red, blue, green, or yellow). It was found that the women wearing red solicited a higher response in the number of male drivers who stopped to offer a ride. No color effect was found when considering the behavior of female drivers.
Source: “Color and women hitchhikers’ attractiveness: Gentlemen drivers prefer red” from Color Research & Application
Hat tip: the very interesting Gad Saad. His TED talk is here. I’ve added his new book to my reading list, it is The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature.
