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Can screwing up make you more attractive?

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An experiment was performed which demonstrated that the attractiveness of a superior person is enhanced if he commits a clumsy blunder; the same blunder tends to decrease the attractiveness of a mediocre person. These results were predicted by conjecturing that a superior person may be viewed as superhuman and, therefore, distant; a blunder tends to humanize him and, consequently, increases his attractiveness. 

Source: “The effect of a pratfall on increasing interpersonal attractiveness.” from Psychonomic Science, Vol 4(6), 1966, 227-228.

I found this study in the excellent book 59 Seconds: Change Your Life in Under a Minute. Highly recommended.
About Eric Barker