Each woman fell into one of the following categories:
Easy to get: had apparently given high ratings to all five men, including the participant.
Selectively hard to get: liked the participant but not the other four men.
Always hard to get: didn’t like any of the men, including the participant.
No information: there was no information provided about two of the women.
Each man saw the women’s ratings, including of themselves, then chose one to date. One woman was far and away more popular than the others, and it had nothing to do with the small variations in their descriptions:
Easy to get: 5
Selectively hard to get: 42
Always hard to get: 6
No information: 11 and 7 for the two women for which no information was provided.
Full analysis at the amazing Psyblog.