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Is getting people to behave better a matter of what pictures you hang on the wall?

Big Brother Is Watching You

We examined the effect of an image of a pair of eyes on contributions to an honesty box used to collect money for drinks in a university coffee room. People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviour.

Source: “Cues of being watched enhance cooperation in a real-world setting” from Biology letters

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About Eric Barker