Get More Great Stuff!

Join over 45,000 subscribers! Get a free weekly update with exclusive content.
No spam, ever. Enter your email here:

Do firm muscles equal firm willpower?

Across five studies, we show that firming one’s muscles can help firm willpower and firmed willpower mediates people’s ability to withstand immediate pain, overcome tempting food, consume unpleasant medicines, and attend to immediately disturbing but essential information, provided doing so is seen as providing long term benefits. We draw on theories of embodied cognition to explain our results, and we add to that literature by showing for a first time that our bodies can help firm willpower and facilitate self-regulation essential for the attainment of long-term goals.

Source: “From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation” from Journal of Consumer Research 2010

Join 25K+ readers. Get a free weekly update via email here.

Related posts:

How to quickly and easily improve performance in most any area

How to easily increase your persistence in just one second

Can you make yourself more persistent just by looking at a bottle of Gatorade?

About Eric Barker