Get More Great Stuff!

Join over 90,000 subscribers! Get a free weekly update with exclusive content.
No spam, ever. Enter your email here:

How can you easily get more people to vote?

Follow             bakadesuyo on  Twitter

Send them a text message:

Current explanations of effective voter mobilization strategies maintain that turnout increases only when a potential voter is persuaded to participate through increased social connectedness. The connectedness explanation does not take into account, however, that registered voters, by registering, have already signaled their interest in voting. The theory presented in this article predicts that impersonal, noticeable messages can succeed in increasing the likelihood that a registered voter will turn out by reminding the recipient that Election Day is approaching. Text messaging is examined as an example of an impersonal, noticeable communication to potential voters. A nationwide field experiment (n = 8,053) in the 2006 election finds that text message reminders produce a statistically significant 3.0 percentage point increase in the likelihood of voting. While increasing social connectedness has been shown to positively affect voter turnout, the results of this study, in combination with empirical evidence from prior studies, suggest that connectedness is not a necessary condition for a successful mobilization campaign. For certain voters, a noticeable reminder is sufficient to drive them to the polls.

Source: “Don’t Forget to Vote: Text Message Reminders as a Mobilization Tool” from American Journal of Political Science, Volume 53 Issue 4, Pages 787 - 804

Follow me on Twitter here or get updates via email here.

Related posts:

Are you left wing — or do you just think you are?

Does college football affect who gets elected President of the United States? How about the Final Four?

Can you tell if someone is a Republican or Democrat just by looking at their face?

About Eric Barker