What do Bond girls have in common?
A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity is predicted by race, attractiveness, size of role, and aggressive behaviors. Being a target of weapons is predicted by size of role, sexual activity, and weapon use, while being harmed is predicted principally by role. End-of-film mortality is predicted by sexual activity, ethical status (good vs. bad), and attempting to kill Bond. This identification of a link between sexuality and violent behavior is noted as a contribution to the media and sex roles literatures.
Source: “Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Film” from the journal “Sex Roles”, 2009
Who’d thunk “attempting to kill Bond” would have negative consequences?
Are Porn Stars Covered by OSHA laws?