I suggest that the gender gap in party identification is dependent on question wording and asymmetric stereotypes about men’s and women’s partisan preferences. A survey experiment reanalyzes the gender gap by comparing the standard partisan battery to an alternative version that emphasizes feelings rather than thoughts. Bringing question wording into closer alignment with theory causes the gender gap to shrink. This happens in part because the “feel” questions find women to be less Democratic than did the “think” questions. Moreover, reduction of the gender gap occurs mostly among highly sophisticated women and not those usually susceptible to question wording effects. Contrary to popular wisdom, men and women appear to be more, not less, alike politically when feelings are primed.
Source: “The Social Roots of the Partisan Gender Gap” from Public Opinion Quarterly 2008 72(1):55-75
Can you tell if someone is a Republican or Democrat just by looking at their face?