What is the most important metric to track in social media?
SmartBrief on Social Media | 08/26/2009
Virality (the reach of your brand and how much your message is spread) 35.32%
Sentiment (positive, negative or indifferent consumer reaction) 31.91%
Financials (the effect social media has on your bottom line) 20.00%
Volume (number of comments, blog posts, tweets, links, etc. about your brand) 11.06%
Other 1.70%
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