What is the most important metric to track in social media?
SmartBrief on Social Media | 08/26/2009
Virality (the reach of your brand and how much your message is spread) 35.32% Sentiment (positive, negative or indifferent consumer reaction) 31.91% Financials (the effect social media has on your bottom line) 20.00% Volume (number of comments, blog posts, tweets, links, etc. about your brand) 11.06% Other 1.70%
You should follow me on Twitter here or subscribe to this blog’s feed. If you’re a regular reader please support the blog by doing your book and movie shopping at the store. You’ll find all my recommendations there. Here are the site’s most popular posts of all time.